To use our service and menu selection as a rein to build a popular customer base.
Superior knowledge of food preparation, presentation and customer’s service.
THE MENU CONCEPT
APPROACHABLE TO ORDER • EASY TO PREPARE • DELIVERY FRIENDLY
SERVICE STYLE: Jerk-Southern Fast Casual
CONCEPT COMBINED: Ethnic (Jamaican & Southern)
SOUTHERN: BBQ or FRY
This concept will contribute to setting customer expectations and lay the foundation for structuring the eatery’s operations. The demographics, behaviors, and other characteristics of our guest is already defined by the concept. With a real-life-sense of our potential customers we can zero in on their needs, wants, and challenges.
The mission is to be ‘that’ step up casual-fast-food service which offer Jamaican street spices with that Southern hospitality – Combining niche to create contrast from known fast-food varieties. Jerk O Lay
Menu Is to be approachable, simple and convenient for the customer to place their order.
BBQ Pork Ribs
Jerk Chicken - 1\4, 1\2 or whole
Jerk Pork - pint or quart.
BBQ Ribs – 1\4, 1\2 or full
Wings – 6, 12
Shrimp – Pint or quart
Red snapper - per fish.
Fried plantain, French fries, festival, rice and peas, sweet corn, cooked mixed vegetables, coleslaw or macaron and cheese.
Considering traditional dessert item?
Grater cake, coconut drops or gizzada.
Menu selection will power our guest to create their own combo. Each portion of protein and a selection of one or two? side, one D&G can or bottle will complete their order.
A basket can be created by mixing or matching 2 choice of protein, four sides and two D&G bottles or cola can.
Combo pricing include: 1 protein, 1 side and 1 beverage.
Extra side price for each.
If dessert available price is extra.
As per logistic, this menu is to be finetuned for offence in method and time but maintain quality and taste. Executive Chef will play a prominent role in delegating production, training help, managing stock and also minimize overall complications in process.
DELIVER & DELIVERY
Container: Microwavable and sturdy
Plating: Portion and placement consistency for appeal and freshness after delivery.
Delivery: Bags that travel well.
Price point: Inexpensive bucket-combos under $35.
Customizing for quality transfer: Venting fries cups and messy protein served in clap shells containers.
Focus distance: Two miles radius
Supplies: webstaurantStore, restaurant dept
Note: Anticipate disruption and stock on certain items.
MARKETING - CUSTOMISED - SERVICE - EXPERIENCE
The attempt is anticipating the experience of the customer once they have received their order. The idea is to drive home the perception to make connection with the targeted audience. Same as anticipating the needs of the operation.
Details receipt in bag.
Including reheating information.
Branding bags and 3x5 menu (a season [happy holidays or thanks for your support] base thank you note on back with signature) or business card in every bag
Clam shell content stickers (plus logo) on container
Surviving the delivery.
Tagline: Relax, we’ll cook.
BUSINESS AND COMMUNITY INTEGRATION
The business of hospitality is catering to the community in exchanges for their organic support. This is an - ongoing campaign to be accepted by the close-to middle age females with one plus children. With targeted contributions we will certainly receive higher returns on the contributes.
Jerk O Lay will create events or hangout around the brand to gain loyal supporters.